Insights That Drive Growth

Actionable guides on web performance, conversion optimization, and building websites that generate revenue.

AI Chatbots for Business: How to Capture More Leads While You Sleep
AI & Automation·9 min read

AI Chatbots for Business: How to Capture More Leads While You Sleep

AI chatbots have evolved far beyond scripted FAQ bots. Learn how modern AI chatbots qualify leads, book appointments, and handle customer support 24/7 — and how to implement one for your business.

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Loic Bachellerie

February 19, 2026

Business Process Automation: 7 Workflows You Should Automate in 2026
AI & Automation·8 min read

Business Process Automation: 7 Workflows You Should Automate in 2026

Stop wasting hours on repetitive tasks. Here are seven business processes you can automate today to save 20+ hours per week, reduce errors, and scale without hiring.

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Loic Bachellerie

February 18, 2026

How to Automate Lead Follow-Ups (Without Losing the Human Touch)
Marketing·10 min read

How to Automate Lead Follow-Ups (Without Losing the Human Touch)

Speed-to-lead is everything. Learn how to automate your lead follow-up process with CRM integration, email sequences, chatbots, and SMS while keeping communications personal and authentic.

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Loic Bachellerie

February 17, 2026

How Fast Should Your Website Load in 2026? (Speed vs Revenue)
Performance·8 min read

How Fast Should Your Website Load in 2026? (Speed vs Revenue)

Website speed directly impacts your bottom line. Learn about Core Web Vitals benchmarks for 2026, how every second of delay costs you conversions, and what you can do to optimize your site for maximum revenue.

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Loic Bachellerie

February 10, 2026

7 Reasons Your Website Isn't Generating Leads (And How to Fix Them)
Marketing·9 min read

7 Reasons Your Website Isn't Generating Leads (And How to Fix Them)

If your website gets traffic but no inquiries, something is broken. Here are the 7 most common reasons your website fails to generate leads and practical fixes for each.

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Loic Bachellerie

February 3, 2026

How Much Does a Website Cost in Canada? (2026 Guide)
Business·7 min read

How Much Does a Website Cost in Canada? (2026 Guide)

A comprehensive breakdown of website costs in Canada for 2026. From simple landing pages to custom web apps, learn what to budget and what affects pricing.

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Loic Bachellerie

January 20, 2026

The Real ROI of a High-Performance Website
Business·9 min read

The Real ROI of a High-Performance Website

Stop thinking of your website as a cost. Learn how to calculate the real return on investment of a high-performance website, from lead generation and conversion improvements to time savings and brand authority.

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Loic Bachellerie

January 13, 2026

10 Proven Ways to Improve Your Website Conversion Rate
Marketing·10 min read

10 Proven Ways to Improve Your Website Conversion Rate

Your website gets traffic but not enough leads or sales? Here are 10 proven, data-backed strategies to improve your website conversion rate and turn more visitors into customers.

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Loic Bachellerie

January 6, 2026

SEO for Contractors in Canada: The Complete 2026 Guide
Local SEO·9 min read

SEO for Contractors in Canada: The Complete 2026 Guide

A comprehensive guide to local SEO for Canadian contractors. Learn how to optimize your Google Business Profile, target local keywords, manage reviews, and build a content strategy that generates leads.

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Loic Bachellerie

December 28, 2025

Web Design in Kelowna: What Local Businesses Should Look For
Local SEO·8 min read

Web Design in Kelowna: What Local Businesses Should Look For

A guide for Kelowna business owners looking for the right web design partner. Learn what matters most for local businesses: speed, mobile design, local SEO, and conversion optimization.

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Loic Bachellerie

December 10, 2025

Shopify vs Custom E-Commerce: Which Is Better for Your Business?
E-Commerce·10 min read

Shopify vs Custom E-Commerce: Which Is Better for Your Business?

Choosing between Shopify and a custom e-commerce solution? This guide breaks down the pros, cons, costs, and ideal use cases for each approach to help you make the right decision.

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Loic Bachellerie

November 25, 2025

Technical SEO Checklist for 2026: 20 Must-Do Items
SEO·12 min read

Technical SEO Checklist for 2026: 20 Must-Do Items

A comprehensive technical SEO checklist covering crawlability, indexing, performance, mobile optimization, structured data, and security. Practical implementation tips for each of the 20 essential items.

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Loic Bachellerie

November 15, 2025

Why Your Business Needs a Professional Website in 2026
Business·2 min read

Why Your Business Needs a Professional Website in 2026

In today's digital-first world, your website is often the first impression customers have of your business. Here's why a professional website matters more than ever.

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Loic Bachellerie

December 15, 2024

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